PRIVACY POLICY
Last updated: 17 July 2026
1. About This Privacy Policy
Luxury Life Furniture respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains:
- what personal information we collect;
- why we collect it;
- how we use it;
- who we may share it with;
- how long we keep it;
- the rights you have over your information.
This Policy applies when you:
- visit or shop on our website;
- place an order with us;
- create an online account;
- contact our customer service team;
- sign up for marketing;
- interact with us on social media;
- leave a review;
- make a return, complaint or warranty claim.
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
2. Who We Are
The Luxury Life Furniture website is owned and operated by:
Furniture Wholesale Comp Limited
Trading as Luxury Life Furniture
Company number: 16018707
Registered office:
Winsor And Newton Building
Whitefriars Avenue
Harrow
England
HA3 5RN
Customer service address:
Junction 7 Business Park
Unit 16–18 Petre Road
Clayton-le-Moors
Lancashire
BB5 5JB
Telephone: 03335 779884
Email: [email protected]
Furniture Wholesale Comp Limited is responsible for deciding how and why your personal information is used.
Questions about this Privacy Policy or the way we use your information should be sent to:
[email protected]
3. Our Privacy Promise
We will:
- only collect information we reasonably need;
- explain how we use your information;
- take reasonable steps to keep it secure;
- not sell your personal information;
- not provide your details to unrelated companies for their own marketing;
- respect your marketing choices;
- only keep your information for as long as reasonably necessary.
4. Information We Collect
The information we collect depends on how you interact with us.
Identity and contact information
This may include:
- your name and title;
- billing address;
- delivery address;
- email address;
- telephone number;
- the name and contact details of another person receiving the delivery;
- your account username or customer number.
Order and payment information
This may include:
- the products you order;
- the amount paid;
- payment method;
- order number;
- delivery details;
- returns and refunds;
- warranty or repair information;
- communication about your Order.
Online card payments are normally handled securely by our payment providers. We do not normally receive or store your complete payment-card details.
Account information
If you create an account, we may hold:
- your login details;
- saved addresses;
- order history;
- wish lists;
- account preferences.
Passwords are stored in a protected format and are not visible to our customer service team.
Customer service information
When you contact us, we may collect:
- copies of emails and messages;
- details of telephone conversations;
- photographs and videos you provide;
- information about a product issue;
- complaint and return information;
- assembly or repair information;
- feedback and reviews.
Website information
When you use our website, we may collect limited technical information such as:
- your IP address;
- browser and device type;
- pages visited;
- products viewed;
- items placed in your basket;
- how you reached our website;
- how you use different parts of the website.
Some of this information is collected using cookies. More information is provided in section 13.
Marketing information
This may include:
- whether you have agreed to receive marketing;
- whether you have unsubscribed;
- the types of products that may interest you;
- whether you have opened or interacted with a marketing message.
Social media information
When you contact or interact with us through social media, we may receive:
- your social media name;
- your public profile information;
- your comments or messages;
- information you choose to share with us.
The social media platform will also use your information under its own privacy policy.
5. How We Collect Your Information
We usually collect information directly from you when you:
- place an order;
- create an account;
- contact us;
- complete an online form;
- sign up for marketing;
- enter a competition;
- request a return or refund;
- make a complaint or warranty claim;
- send us photographs or videos;
- leave a review;
- interact with us on social media.
We may also receive information from:
- payment providers;
- delivery and collection companies;
- repair or warranty providers;
- fraud-prevention services;
- online marketplaces through which you placed an order;
- website analytics and advertising services;
- another person who has arranged a delivery or purchase for you.
If you purchase through a third-party marketplace, that marketplace will also have its own privacy policy.
6. How We Use Your Information
We may use your information to:
Process and deliver your Order
This includes:
- confirming your Order;
- taking or confirming payment;
- arranging delivery;
- providing delivery updates;
- contacting you about access or delivery arrangements;
- processing cancellations, returns and refunds.
Provide customer service
This includes:
- answering questions;
- investigating complaints;
- helping with assembly;
- identifying replacement parts;
- arranging repairs or collections;
- dealing with warranty claims.
Manage our website and your account
This includes:
- creating and maintaining your account;
- keeping your basket and wish list working;
- remembering your choices;
- improving website performance;
- protecting the website against misuse.
Improve our products and services
We may use order history, customer feedback and general website activity to:
- understand which products are popular;
- improve our product range;
- improve customer service;
- improve delivery and returns processes;
- identify common product or assembly issues.
Where possible, we use grouped or anonymous information for this purpose.
Prevent fraud and protect our business
We may use information to:
- confirm that payments are authorised;
- prevent fraud;
- protect customers and our systems;
- investigate suspicious activity;
- establish, exercise or defend legal claims.
Meet legal responsibilities
We may use and retain information where required for:
- tax and accounting records;
- consumer protection;
- product safety;
- recalls;
- responding to regulators, courts or law enforcement;
- meeting other legal obligations.
Send marketing
Where permitted, we may send information about:
- new products;
- special offers;
- sales;
- furniture ranges;
- company news.
You can stop marketing at any time.
7. Why We Are Allowed to Use Your Information
Data-protection law requires us to have a valid reason for using personal information.
The main reasons we rely on are:
To fulfil our contract with you
We need certain information to:
- process your Order;
- take payment;
- arrange delivery;
- provide customer service;
- process a return or refund;
- deal with a warranty claim.
Without this information, we may be unable to provide the requested product or service.
To meet a legal obligation
We may need to use or retain information to comply with:
- tax and accounting rules;
- consumer law;
- product-safety requirements;
- court orders;
- lawful requests from regulators or law enforcement.
Our legitimate business interests
We may use information where it is reasonably necessary to run and protect our business, provided this does not unfairly affect your rights.
This may include:
- improving our products and services;
- preventing fraud;
- protecting our website;
- keeping records of customer service matters;
- defending legal claims;
- understanding general customer and sales trends;
- contacting existing customers about similar products where the law allows.
Your consent
We rely on your consent where required, including for:
- certain marketing messages;
- non-essential cookies;
- some advertising and analytics activities.
You can withdraw your consent at any time.
8. Who We Share Your Information With
We do not sell your personal information.
We may share information with trusted organisations where this is necessary to run our business or provide your Order.
These may include:
Delivery and collection companies
We provide information such as your name, address, telephone number, email address and delivery instructions so they can deliver or collect your Goods.
Payment providers
Payment providers process payments, refunds and, where relevant, finance applications.
Buy-now-pay-later or finance providers may carry out their own identity, affordability or credit checks. Their use of your information will be covered by their own privacy policies.
Website and IT providers
We may use trusted companies that provide:
- website hosting;
- account systems;
- email services;
- customer service software;
- data storage;
- security support;
- website maintenance.
Repair and warranty providers
Where required, we may share information with:
- repair technicians;
- product manufacturers;
- suppliers;
- warranty administrators;
- replacement-part providers.
We only provide the information reasonably needed to deal with the issue.
Marketing and website analytics providers
Where you have allowed the relevant cookies or where another lawful basis applies, we may use providers that help us:
- understand website use;
- measure advertising;
- send marketing emails;
- improve our marketing.
Professional advisers
We may share information with our:
- accountants;
- solicitors;
- insurers;
- banking providers;
- professional consultants.
Government bodies and law enforcement
We may disclose information where:
- required by law;
- required by a court order;
- requested by a regulator or law-enforcement body with proper authority;
- reasonably necessary to prevent or investigate fraud or crime.
A buyer of our business
If our business, website or assets are sold or transferred, relevant customer information may be provided to the new owner.
Any new owner would be expected to continue protecting the information in accordance with data-protection law.
9. International Use of Information
Some companies that provide website, payment, communication, storage or technology services may process information outside the United Kingdom.
Where information is transferred outside the UK, we will take reasonable steps to make sure it remains protected.
This may include:
- using a country recognised as providing suitable protection;
- using an approved data-protection agreement;
- relying on another lawful safeguard.
We do not rely simply on your use of our website as consent to transfer your information overseas.
10. Marketing
We may send marketing where:
- you have asked to receive it;
- you have agreed to receive it; or
- you are an existing customer and the law allows us to contact you about our own similar products.
Where we rely on an existing customer relationship, we will provide a clear opportunity to opt out.
Every marketing email will contain an unsubscribe option.
You can also stop marketing by:
- emailing [email protected];
- calling 03335 779884;
- changing the preferences in your online account, where available.
Stopping marketing will not prevent us from sending important service messages about:
- an active Order;
- delivery or collection;
- a return or refund;
- a product-safety notice;
- a warranty claim;
- a complaint;
- a change that directly affects your account or contract.
We may keep a basic record of your email address after you unsubscribe. This is used only to make sure we continue to respect your choice.
11. How Long We Keep Your Information
We only keep personal information for as long as reasonably necessary.
The exact period will depend on:
- why the information was collected;
- whether you have an active account or Order;
- warranty periods;
- tax and accounting requirements;
- whether there is an ongoing complaint, return or legal claim.
Order, payment, delivery and refund records are generally kept for up to six years after the transaction or relationship ends.
Warranty and product-safety information may be kept for longer where necessary.
Marketing information is kept until you unsubscribe or we no longer need it. We may retain limited information to make sure we do not contact you again after you have opted out.
When information is no longer required, we will securely delete it or remove details that identify you.
12. How We Protect Your Information
We take reasonable measures to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- alteration;
- disclosure;
- destruction.
These measures may include:
- protected user accounts;
- secure website connections;
- access controls;
- secure payment providers;
- staff confidentiality requirements;
- system security and backups.
Only employees, contractors and service providers who reasonably need the information are allowed to access it.
No online system can be guaranteed to be completely secure. You are responsible for keeping your account password confidential and should contact us if you believe your account has been accessed without permission.
If a serious personal-information breach occurs, we will notify affected individuals and the relevant regulator where legally required.
13. Cookies
Cookies are small files placed on your device when you visit a website.
We may use cookies to:
- keep the website working;
- remember items in your basket;
- remember your preferences;
- keep accounts secure;
- understand how visitors use the website;
- improve website performance;
- measure marketing and advertising.
Some cookies are necessary for the website to function and cannot be switched off through our consent tool.
Analytics, advertising and other non-essential cookies will only be used where you choose to allow them.
You can review or change your cookie choices using the cookie settings available on our website.
You can also control cookies through your browser settings. Blocking essential cookies may prevent parts of the website, including the basket or account area, from working correctly.
More information can be found in our separate Cookie Policy.
14. External Websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the content, security or privacy practices of external websites.
You should read the privacy policy of any other website before providing personal information.
15. Social Media
Our social media pages are operated through third-party platforms such as Facebook, Instagram, Pinterest, X or similar services.
When you interact with us through one of these platforms:
- the platform may collect information about you;
- we may receive your public profile information and message;
- the platform’s own privacy policy will also apply.
Please avoid including sensitive or payment information in a public comment or social media post.
We may ask you to continue a customer service conversation privately by email or direct message.
16. Reviews and Customer Content
If you submit a product review, photograph, comment or other content, it may be displayed publicly where this is made clear at the time of submission.
You should not include:
- payment details;
- your full address;
- private contact information;
- information about another person without their permission.
We may moderate or remove content that contains personal information, offensive material or content unrelated to the product or service being reviewed.
17. Children’s Information
Our products and services are intended for adults.
You must be at least 18 years old to place an Order.
We do not knowingly collect personal information directly from children for marketing purposes.
If you believe that a child has provided personal information to us without appropriate permission, please contact us.
18. Automated Checks
We do not normally make decisions about customers solely through automated systems where those decisions would have a significant legal effect.
Our payment, finance or fraud-prevention providers may use automated systems when:
- authorising a payment;
- assessing a finance application;
- checking for suspected fraud.
These providers are responsible for explaining how their own checks work.
19. Your Rights
Depending on the circumstances, you may have the right to:
Access your information
You can ask for a copy of the personal information we hold about you.
Correct your information
You can ask us to correct information that is inaccurate or incomplete.
Delete your information
You can ask us to delete information where we no longer have a lawful reason to keep it.
This right does not always apply. For example, we may need to keep order information for tax, legal or warranty purposes.
Restrict how information is used
You may ask us to temporarily limit how we use certain information while an issue is investigated.
Object to how information is used
You may object where we rely on our legitimate business interests.
You always have the right to object to direct marketing.
Withdraw consent
Where we rely on your consent, you may withdraw it at any time.
Withdrawing consent will not make earlier use of your information unlawful.
Receive or transfer information
In certain circumstances, you may ask to receive information you provided in a commonly used electronic format or have it transferred to another organisation.
Complain
You can complain to us if you believe we have not handled your information correctly.
These rights are not absolute and may not apply in every situation.
20. Making a Privacy Request
To exercise your rights, contact:
[email protected]
Please include:
- your name;
- your Order number, where relevant;
- the email address connected to your account or Order;
- a clear explanation of what you are requesting.
We may ask for reasonable proof of identity before releasing or changing personal information. This is to protect your information from unauthorised access.
Most requests are free of charge.
We will respond without unnecessary delay and normally within one calendar month after receiving the request and any information reasonably needed to confirm your identity.
Where a request is particularly complex, the law may allow additional time. We will tell you if this applies.
21. Data-Protection Complaints
You may make a complaint if you are unhappy with:
- how we collected your information;
- how we used or shared it;
- our response to a privacy request;
- the accuracy of your information;
- our marketing or cookie practices;
- any other aspect of our handling of your personal information.
Send your complaint to:
[email protected]
Please use the email subject:
Data Protection Complaint
Include:
- your name and contact details;
- a description of what happened;
- relevant dates;
- any Order or account number;
- what you would like us to do.
We will:
- acknowledge your complaint within 30 days;
- investigate it appropriately;
- keep you informed where the investigation takes time;
- explain the outcome and any action we have taken.
You may also complain to the Information Commissioner’s Office.
We would appreciate the opportunity to address your concern first, but you are not required to contact us before approaching the Information Commissioner’s Office.
Information about making a complaint is available on the Information Commissioner’s Office website.
22. Changes to This Policy
We may update this Privacy Policy when:
- our business or services change;
- we use new service providers;
- legal requirements change;
- we improve the way we explain our privacy practices.
Important changes will be posted on our website.
Where appropriate, we may also notify customers by email or through their online account.
23. Contact Us
For privacy questions, requests or complaints, contact:
Furniture Wholesale Comp Limited
Trading as Luxury Life Furniture
Customer service address:
Junction 7 Business Park
Unit 16–18 Petre Road
Clayton-le-Moors
Lancashire
BB5 5JB
Telephone: 03335 779884
Email: [email protected]