Privacy Policy

This Luxury Life Furniture Privacy Policy explains the types of personal data we may collect about you when you interact with us by telephone, email, online or on social media. This Policy explains when and why we collect that data and how we keep it safe. This Policy will be updated from time to time.

Luxury Life Furniture has never and will never, share or sell your details to third party companies for their marketing purposes. From time to time, we do send out newsletters to existing customers to bring you store updates and offers. You can opt out from email and postal marketing at any time.

If you have any questions about anything covered in this Privacy Policy, please let us know via [email protected].

Cookies and IP Addresses

Luxury Life Furniture is firmly committed to customer privacy. Like many sites, we use your IP address to help diagnose problems with our server, and to administer our website. Your IP address is used to help identify you and your shopping cart and to gather broad demographic information. We use cookies to keep track of your shopping cart and for other purposes like personalising the site. Cookies are a small piece of information stored by your internet browser to your computers’ hard drive.

Your browser is usually set up to initially accept cookies. If you set your browser to reject cookies, the site will not be able to recognise your cart, your account, or any personalisation.

We do not and cannot use cookies to gather your confidential information that may be stored on your hard drive.

Luxury Life Furniture also uses web beacons as a means to deliver us cookies in order to determine whether and how many times our web pages have been browsed. Third Party advertisers also help us display tailored content to our customers and serve ads on our behalf. These advertisers may also utilise cookies and/or web beacons to measure effectiveness, efficiencies, etc. of the sites.

External Links

This site contains links to other websites. Luxury Life Furniture is not responsible for the privacy practices or the content of such sites.

Your Personal Information

Our site uses forms for you to request information, products and services. We collect your contact information, including, but not limited to, addresses, email addresses, phone numbers, and financial information. Collected information is used for the benefit of Luxury Life Furniture to send information to customers about orders, to fulfil orders, to process and collect payments, to send promotional marketing material about our company, partners and to contact customers about orders when necessary. Demographic and profile data is also collected at our sites. We use this data to tailor your experiences at our sites, to show you content that we think you might be interested in and to display the content according to your preferences.

We collect your personal data when you:

  • visit our website, make a purchase online or by phone, as a guest or an account holder
  • create an account with us
  • engage with us on social media including Facebook, Instagram and Pinterest
  • sign up to receive news and offers from us
  • enter a competition or prize draw
  • contact us with a query or complaint
  • give us feedback or a review on our products or customer services
  • create a wish list on our website
  • make a claim under a guarantee

The sort of personal data we collect:

  • Identity Data:
    • Your name and title, company name and the name of the person we are delivering to, if different.
    • Your social media usernames, if you interact with us through social media, to help us to respond to your comments, questions or feedback.
    • If you have an account with us, your Luxury Life Furniture password and account number.
  • Contact Data: your billing address, the delivery address, email address and telephone numbers.
  • Financial Data: your payment card details. When ordering online your payment card details are securely stored with our third-party payment providers. If you order over the phone your payment details are handled in a secure manner.
  • Transaction Data: your purchases from us including how often and what you buy from us.
  • Usage Data: details of your interactions with us in our shops and online including details of what you have viewed, added to your basket, added to your wish list and web pages you visit before and after you visit ours. Some of this information is collected by Google analytics and some using cookies in your web browser.
  • Technical Data: your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website. Some of this information is collected by Google analytics.
  • Profile Data: Your comments, feedback, product reviews and other information which helps us to recommend items of interest for example what you like to purchase and your shopping preferences.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

The legal bases we rely on:

Data Protection Law sets out a number of different reasons why we may collect and process your personal data including:

  • Consent: In specific situations, we can collect and process your data with your consent: when you tick a box to receive email newsletters; when you consent to our use of cookies when browsing our website. 
  • Contractual obligations: In specific situations, we need your personal data to comply with our contractual obligations, for example, if you order an item from us for home delivery, we will collect your address and contact details to deliver your purchase and pass them to one of our couriers.
  • Legal compliance: Sometimes the law requires us to collect and process your data, for example, we can pass on details of people involved in fraud to law enforcement.
  • Legitimate interest: In specific situations, we need your personal data to pursue our legitimate interests in the usual way that would reasonably be expected as part of running a business and which does not materially impact your rights, freedom or interests. For example, we will use your purchase history to send you or make available personalised offers. We will also analyse the purchases and shopping history of many of our customers to identify trends and make sure that we keep up with demand for new products. We will also use your address to send you marketing information by post, telling you about products that we think might interest you. If you no longer wish to hear from us, you can change your marketing preferences at any time.

How and why we use your personal data:

We want to give you the best possible customer experience and to provide you with products you want. Most of the collection and processing we do of your personal data is for this purpose alone.

As part of serving you, we try to build up a good picture of who you are by combining the data we gather about you through your use of our website, your phone purchases and your interactions with us on social media. We then use this data to offer you promotions and products that are most likely to interest you.

Data privacy law allows us to do this as part of our legitimate interest in understanding our customers and providing the best levels of customer service. If you wish to change this, you can find details under Your legal rights below.

How and why we communicate with you:

Where you have requested marketing email communications, we will contact you by email and offer an unsubscribe option at the bottom of each email.

For some of the other purposes listed in how and why we use your personal data above, we will use your email address (and other contact details where necessary) to contact you as part of our service and information delivery. We define these as transactional emails. Examples of these types of communications include:

  • To provide order confirmation and status updates including delivery notifications from our 3rd party couriers (where possible).
  • To request that you provide proof of age documentation for age verification purposes.
  • To provide warranty, recall or safety information about a product or service.
  • To provide information about a change to our policies.
  • To provide information about a change in your account or subscription status.
  • To provide confirmation of competition or prize draw entries and notify you of the result.
  • Unlike our marketing email communications, we do not include an unsubscribe option at the bottom of such correspondence. If you no longer wish to receive transactional emails from us, please email us and let us know at [email protected].

How we protect your personal data:

Our customers data security is very important to us. We treat your data with the utmost care and take all appropriate steps to protect it. We have put in place appropriate security measures to prevent your personal data from being altered, disclosed, accidentally lost, used or accessed in an unauthorised way.

We secure access to all transactional areas of our website using ‘https’ technology.

Access to your personal data is password-protected and sensitive data (such as payment card information) is secured by encryption.

We also carry out regular tests, assessments and evaluations of the effectiveness of our system for possible vulnerabilities and attacks and conduct testing to find ways of increasing our data security.

If you provide us with proof of age documentation for age verification purposes, we will ONLY use the documentation to check that you are aged 18 or over and the documentation, and any accompanying email, will be deleted once used for this purpose.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have also put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where your personal data may be processed:

Some of our suppliers are based outside the UK and your data is shared with them for example, in order to fulfil your order. Countries where these suppliers are based include Australia, Canada, China and the USA.

Payment details for all orders made on Luxury Life Furniture are processed inside the UK.

Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Policy.

How long we keep your personal data:

When we have collected and processed your personal data, we seek to keep it only for as long as is necessary for the purpose for which it was collected.

Unless stated otherwise, we will always keep product purchase data (including Contact, Identity, Financial and Transaction Data) for a minimum of 6 years. In the case of the product purchased being covered by a warranty, your personal data will be kept until the end of the warranty period.

To determine the right retention period, we think about the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use, the purposes for which we process your data and whether we can achieve those purposes through other means.

Once it is no longer necessary to keep your data, we will either delete it or anonymise it. If we have used anonymisation, we may then put the anonymous data together with other data for statistical analysis for business purposes.

Your legal rights – You have the right to:

  • Request access to or a copy of your personal data that we hold, free of charge in most cases.
  • Request the correction of your personal data when incorrect, out of date or incomplete.
  • Withdraw your consent (or to object) to us holding your data where we have no legitimate overriding interest or once the purpose for which we hold the data has come to an end (for example, the warranty period has ended).
  • Ask that we stop using your personal data for direct marketing purposes.
  • Request that your data be erased.
  • Request the transfer of your personal data.
  • Ask that we stop any consent-based processing of your personal data (for example where you opt-out of receiving email marketing from us).
  • We will ask you to verify your identity before proceeding with any request under this Privacy Notice. This is necessary to protect the confidentiality of your information. If you have authorised a third party to submit a request on your behalf, we will ask them to prove that they have permission to act.

You can change your marketing preferences, by following the ‘unsubscribe’ link at the base of all our email communications, by updating your marketing preferences in your Luxury Life Furniture account, emailing [email protected] or phoning 03335 779884. Any other requests should be emailed to [email protected].

We will seek to respond to any request within 28 days. If you feel that your data hasn’t been handled correctly or you are unhappy about our response to any requests you have made about the use of your personal data, please let us know. You also have the right to lodge a complaint with the Information Commissioner’s Office.

International orders

By placing an order with us, browsing our website, contacting us via query form on our website, including for analytics and website usage research, and/or agreeing to receive direct marketing electronic communications as described in this Privacy Policy and our Cookies Policy, you expressly consent to the processing of your personal data by us or on behalf of us. Of course, you still have the right to ask us not to process your data in these ways.

If you are based outside the UK and place an order with us, we will transfer the data that we collect from you to the UK. That data will be transferred outside the UK, for example when we send your purchase to you in your country of residence or to another individual as a gift. In making a purchase from us, you are expressly consenting to such overseas use, transferring and disclosure of your data outside your country of residence for such purposes.

Third-Party Service Providers

We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, providing marketing assistance such as tailoring content on our sites and serving ads on our behalf, providing search results and links, and processing credit card payments. They have access to personal information needed to perform their functions, but may not use it for other purposes. Customer information is considered to be an asset of Luxury Life Furniture, and as such may be transferred to another company as part of an acquisition of Luxury Life Furniture.

Who do we share your personal data with?

We do share your personal data, where necessary, with trusted third parties, for example:

IT companies that support our website (WordPress)
Payment system companies;
Operational companies for example delivery couriers;
Fulfilment companies who assist in data analysis and insight and in managing our postal and electronic communications; and
Google, Twitter, Instagram, Pinterest and Facebook for electronic communications between us including the use of cookies when you have consented by using our website. For further information, please see our Cookie Policy.
In relation to all third parties:

We provide only the information they need to perform their specific services for us.
They may only use your data for the exact purposes we specify.
We work closely with them to ensure that they respect your privacy and protect it at all times.
If we stop using their services, any of your data provided by us and held by them will either be deleted or rendered anonymous.
For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data with law enforcement bodies. We may be required to disclose your data to the police or other government body on a proper request to do so.

In the case of any transfer of our business, your personal data would, where relevant, be transferred to new owners under the terms of this Privacy Policy.

Where your personal data may be processed:

Some of our suppliers are based outside the UK and your data is shared with them for example, in order to fulfil your order. Countries where these suppliers are based include Australia, Canada, China and the USA.

Payment details for all orders made on Luxury Life Furniture are processed inside the UK.

Any transfer of your personal data will follow applicable laws and we will treat the information under the guiding principles of this Privacy Policy.

 International orders

We shall endeavour to ensure that reasonable steps are taken to procure that all such third parties outside of your country of residence shall not use your data other than for that part of the purposes as set out in this Privacy Notice and to adequately protect the confidentiality and privacy of your personal data.

We will ensure that any third parties only process your personal data in accordance with their legitimate interests. These third parties may be subject to laws that differ from the laws which apply in the country where you reside. We do not actively take steps to ensure that any overseas recipient of your personal data complies with the laws which apply in your country.

If you have any questions, please contact our us on [email protected], and we will seek to respond within your local timeframe response requirements. To complain about an alleged breach of this Privacy Policy or our privacy obligations at law, please provide us with as much detail as possible in relation to your complaint. We will take any privacy complaint seriously and any complaint will be assessed with the aim of resolving any issue in a timely and efficient manner.

Security Information

This website takes every precaution to protect our users’ information.

When you send sensitive information (such as your credit card number) to us via our order form, that information is encrypted and protected with SSL, the current industry-standard encryption protocol.

When you are on such an SSL-protected page, a picture of a closed lock appears at the bottom or top of some Web browsers. At other times this lock appears open. Another way to tell if you are on a secure page is to look at the address or URL of the page. (Look in the address box or right-click on the page and select “Properties”.) These secure SSL-encrypted pages have URLs that start with https:// instead of http://. If you have any questions about security at our website, send a message via this link.

Legal Disclaimer

We may disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law, or to comply with a legal process served on our website.